MKTG-330

This course provides students with the opportunity to explore the development, production and implementation of digital marketing systems including, but not limited to, email marketing, web-based marketing, search-engine optimization (SEO), mobile-based marketing, and social media. Students will be introduced to tools that can be used to appropriately measure and evaluate the effectiveness of digital marketing campaigns and are designed to improve the experience of the consumer. New trends will also be discussed as the digital marketing world is ever-changing.