Certificate in Applied Business Analytics

The Certificate in Applied Business Analytics (ABA) is designed to prepare students to successfully plan and develop business intelligence projects tailored to their specific business needs. Data is crucial to the development of robust, informative analytics and information system projects. Using leading relational database tools students examine the design and development of databases and warehouses optimized for transaction processing and query efficiency. To make sense of the vast amounts of data available, students employ concepts and techniques such as database analysis, forecasting, optimization methods, simulation modeling and network analysis in order to organize, analyze and make inferences about data from marketing, finance, the Internet, and social media. Students pursuing the ABA certificate typically begin in the spring semester, ensuring continuous enrollment.